Although the last idea was clearly a failure, it was a pretty good learning experience for 5 bucks! What became clear is that numbers are not everything. I was under the impression that having 10,000 followers was better than having 100 followers. What I eventually discovered was that 100 engaged, active followers was actually better than 100,000 inactive followers. Unfortunately, the only tried and true way of finding those people is by letting it happen naturally – make friends, then make friends with their friends, and so on.